Is Smart UI the Next Big Thing for Personalized Banking? - CXOtoday.com

For some time now, 'experience' has been the buzz word that has been increasingly gaining prominence in most business sectors and the banking sector is no exception. Today, around the world, we see thought leaders saying - it is not the goods that are being marketed any more, it is personalised experiences. Back in 1998, Joseph Pine and James Gilmore authored an article titled'Welcome to the Experience Economy' that appeared in the Harward Business Review. The literature points out that the experience economy is the next economy that would follow the agrarian economy, the industrial economy, and the service economy. While the idea seemed ahead of its time back then, 20 plus years into the future, the idea perfectly describes the state of businesses today.