Optimove Acquires Cloud-based Personalization Platform, Graphyte, Following Purchase of Kumulos

Optimove, a leading CRM marketing platform, announced it has acquired Graphyte, a real-time, cloud-based personalization platform optimizing the web and mobile experience for consumers. The announcement comes on the heels of Optimove's purchase of Kumulos, a leading provider of a personalized messaging platform for mobile applications. The combined purchase price of the two deals was not disclosed. The acquisitions help bolster Optimove as one of the most comprehensive CRM marketing platforms. Its AI-driven solutions autonomously determine the next-best-action for each customer, eliminating the need for marketers to manually map every customer journey.