Businesses including Stitch Fix are already experimenting with DALL-E 2 – TechCrunch

It's been just a few weeks since OpenAI began allowing customers to commercially use images created by DALL-E 2, its remarkably powerful AI text-to-image system. But in spite of the current technical limitations and lack of volume licensing, not to mention API, some pioneers say they're already testing the system for various business use cases -- awaiting the day when DALL-E 2 becomes stable enough to deploy into production. Stitch Fix, the online service that uses recommendation algorithms to personalize apparel, says it has experimented with DALL-2 to visualize its products based on specific characteristics like color, fabric and style. For example, if a Stitch Fix customer asked for a "high-rise, red, stretchy, skinny jean" during the pilot, DALL-E 2 was tapped to generate images of that item, which a stylist could use to match with a similar product in Stitch Fix's inventory. "DALL-E 2 helps us surface the most informative characteristics of a product in a visual way, ultimately helping stylists find the perfect item that matches what a client has requested in their written feedback," a spokesperson told TechCrunch via email.