Expedia and Priceline explore the possibilities with artificial intelligence: Travel Weekly

Both of the United States' largest OTAs, Expedia Inc. and the Priceline Group, are investing in artificial intelligence and its potential uses. For instance, at Priceline's Kayak, teams are working on using artificial intelligence and one of its subsets, natural language processing, to make it possible for customers to search for travel on Facebook Messenger and Amazon's Echo, according to interim CEO Jeffery Boyd. Boyd, speaking during Priceline's most recent financial results call on Monday, said that the technology is "at its early stages now." "It's not generating a ton of business, but I do believe it is at the front end of some pretty important changes in the internet in general, and the way people interact with technology, and Kayak's doing a very good job of being out in the front of that," he said. Boyd's counterpart at Expedia, CEO Dara Khosrowshahi, also addressed artificial intelligence during his company's most recent financial call late last month.