How long will you keep playing? The game knows

We have a tendency to consider ourselves unique and unpredictable, but digital games research shows that this is far from the case. In fact, we can be categorised into groups of people who show the same behaviours, and what we do in the future is imminently predictable. For example, how you play a game will reveal what you are likely to do in the game next and how long you are going to stay interested in doing it. This means that games can now change tack while you're in them to provide you with the best possible experience and to encourage you to keep playing. When we play games, we generate traces of data which provide information on how we played.