AI and blockchain can counteract soaring drug prices

In a new report, analysts GlobalData note that disruptive digital technologies, like artificial intelligence, big data analytics, and blockchain technology, will affect all business sectors. The impact also extends to the pharmaceutical industry. The impact will be felt in terms of adding value in the emergent area of personalized treatment (where medicines are tailored for individual patients). Another area will be to counteract the unsustainability of ever-rising medicine prices, says GlobalData, a leading data and analytics company. Prices of drugs have been rising, for most products, way above the rate of inflation, as noted in Scientific American.