IBM, Weather Co. bring Watson AI to ads

IBM Watson has talked tennis with Serena Williams and music with Bob Dylan. Now it wants to talk to you -- via online ads. The Weather Company, acquired by IBM in January, will begin bringing Watson-enhanced interactive advertisements to The Weather Channel and Weather Underground apps on Android and iOS and to weather.com and wunderground.com The ads, powered by Watson's artificial intelligence, will prompt consumers to ask questions such as "What would be good to cook for dinner?" or "Is this medicine safe for my child?" The first companies with Watson-enabled ads will be Campbell Soup, GSK Consumer Healthcare and Unilever.