How Artificial Intelligence Is Changing How You Shop Online

The writer William Gibson once said that the future is here, just not evenly distributed. That was the case with the World Wide Web 20 years ago, when some business models – notably e-commerce and new media – took off faster than others. Now a similar trend is happening with artificial intelligence, or AI. The promise of AI has seemingly been just on the horizon for years, with little evidence of change in the lives of most consumers. A few years ago, buzzwords like "big data" hinted at the potential, but ending up generating little actual impact.