Microsoft, OpenAI, Google and others agree to combat election-related deepfakes

A coalition of 20 tech companies signed an agreement Friday to help prevent AI deepfakes in the critical 2024 elections taking place in more than 40 countries. OpenAI, Google, Meta, Amazon, Adobe and X are among the businesses joining the pact to prevent and combat AI-generated content that could influence voters. However, the agreement's vague language and lack of binding enforcement call into question whether it goes far enough. The list of companies signing the "Tech Accord to Combat Deceptive Use of AI in 2024 Elections" includes those that create and distribute AI models, as well as social platforms where the deepfakes are most likely to pop up. The signees are Adobe, Amazon, Anthropic, Arm, ElevenLabs, Google, IBM, Inflection AI, LinkedIn, McAfee, Meta, Microsoft, Nota, OpenAI, Snap Inc., Stability AI, TikTok, Trend Micro, Truepic and X (formerly Twitter).