After layoffs and an AI scandal, CNET's staff is unionizing

CNET, the venerable tech site which began publication nearly 30 years ago, has become the latest digital media company whose staff have chosen to band together and demand more. The CNET Media Worker's Union (CMWU) today sent a letter to Red Ventures, the private equity concern which purchased CNET in 2020, seeking recognition of a bargaining unit of nearly 100 workers including editors, writers, and video producers. According to CMWU, a supermajority of those in the unit signed union authorization cards. Like the overwhelming majority of other organized digital publications, the workers who make up CMWU are responding in large part to an increasingly hostile financial climate in the industry. CNET has not been spared the same tumult that has led to the shuttering of Buzzfeed News and VICE's decision to file for bankruptcy: the company went through three brutal rounds of layoffs over recent months, the most recent of which stripped approximately a dozen staffers from the masthead.