Salesforce launches Customer 360, aims to integrate all your data, applications ZDNet

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing Salesforce's effort, dubbed Customer 360. At Dreamforce, Salesforce's developer and customer powwow, the company will outline Customer 360, which includes the following: Also: Here's why the public cloud is growing rapidly TechRepublic Co-CEO Marc Benioff and CTO Parker Harris in their Dreamforce keynote outlined Customer 360. Benioff reiterated his customer-first mantra and talked about how companies have to be about their values. Parker Harris, CTO of Salesforce, put some more technology meat on the Customer 360 platform.