Lionsgate partners with AI firm to train generative model on film and TV library

Lionsgate has signed a deal with the artificial intelligence research firm Runway, allowing it access to the company's large film and TV library to train a new generative model. According to the Wall Street Journal, the model will be "customized to Lionsgate's proprietary portfolio" which includes hit franchises such as John Wick, Saw and The Hunger Games. The aim is to help film-makers and other creatives "augment their work" through the use of AI. "Runway is a visionary, best-in-class partner who will help us utilize AI to develop cutting-edge, capital-efficient content creation opportunities," said Michael Burns, Lionsgate's vice-chair. "Several of our film-makers are already excited about its potential applications to their pre-production and post-production process. We view AI as a great tool for augmenting, enhancing and supplementing our current operations."