Making 'Real-Time' Personalization Possible

It's just as critical to personalize the visual elements of marketing as the message served up with it. Since our brains are hardwired for images, personalizing the visual element of a message offers a major opportunity to add value, says, Gary Ballabio, Director of Business Development, Cloudinary. According to an early 2019 Gartner study, two-thirds of B2C marketers said they would be expected to show results from personalization investments in less than a year. Well, time's up – 2020 is here. Like any other part of the marketing mix, personalization efforts must generate increased sales or deeper loyalty – or whichever KPI an organization is working toward – at a return greater than the time and resources they devote to it.