Experian Ascend Analytics: Big data made easy

The software is designed to meet these needs by offering businesses of all sizes access a wide range of anonymised Experian data in combination with industry-leading analytical tools and expert consultancy support, allowing users to identify the key insights that will best serve their customers and drive growth. Francesco Nazzarri, MD of Commercial Strategy for Experian EMEA, says: "To effectively compete in today's economy, businesses must be able to quickly use and understand a vast range of data assets, to move at speed with their market and consistently deliver outcomes that best serve their customers. It quickly converts vast quantities of data into smart, actionable insights by leveraging the latest analytical innovation, machine learning and artificial intelligence tools. Ascend is an important part of our suite of market-leading products, all of which will accelerate the ability of business to harness big data's full potential. Better still, Ascend can seamlessly integrate with PowerCurve, our leading decisioning and workflow software solution.