[Research Round-Up] The State of Artificial Intelligence in Marketing

Two-thirds of the respondents (67%) said they were still learning how AI works and exploring use cases and technologies. Just 15% of the respondents reported that they had achieved wide-scale implementation of AI. When asked how they would classify their understanding of AI terminology and capabilities, 45% of the respondents rated their level of understanding as beginner, 43% said intermediate, and only 12% said advanced. In addition, only 29% of the respondents said they are highly confident or very highly confident in their ability to evaluate AI-powered marketing technologies. The research found that marketers recognize the importance of AI and expect its use to grow significantly in the near future.