How to use Rufus AI to shop smarter on Amazon

AI can assist everywhere from your email apps to fast food outlets. Now Amazon is keen to be involved in the AI revolution with an AI bot called Rufus, which can answer questions, research products, and help you make the right buying decisions across Amazon. Maybe you're stuck for a gift idea for someone special in your life, or you need to compare two products against each other. From asking about your active orders to checking up on the details of something you're thinking about buying, Rufus can help--and here's how you can find it. If you're familiar with AI chatbots such as ChatGPT or Gemini, Rufus is very much along the same lines.