Global Big Data Conference

Amazon Web Services Inc. has made a big bet on artificial intelligence and machine learning, and just how big a bet is likely to become apparent Tuesday when its AI chief presents his keynote at the cloud giant's re:Invent virtual conference that continues this week. Swami Sivasubramanian, vice president of Amazon AI, will hold the first-ever re:Invent keynote on the topic, a clear sign that AWS views AI and machine learning as an area ripe for reinvention. AWS Chief Executive Andy Jassy (pictured) told me that the company's overall aim is to enable machine learning to be embedded into most applications before the decade is out by making it accessible to more than just experts. "People hire products and services to do a job," he said. "They don't really care what you do under the covers."