Missing Cannes? Drink Like You're There With Rosé/Not Rosé – IAM Network

Cannes Lions, the glitzy celebration of all things advertising, had been set to take place next week. But when Covid-19 hit in the spring, advertising's biggest event of the year was canceled for 2020. But that hasn't stopped ad-tech firm Cognitiv from celebrating the festival's signature tipple.A tribute to HBO hit series Silicon Valley's Not Hotdog app, Cognitiv created its own Rosé/Not Rosé app to detect whether the drink in a user's hand is indeed rosé. The app, set to be released next week, draws on machine learning to pick out the beverage's light-pink hue--or lack thereof--from a user-submitted selfie.But while the app itself offers a bit of levity, the underlying programming was far from simple, Cognitiv CEO and co-founder Jeremy Fain told Adweek. "It's one thing to train a deep-learning algorithm to identify wine. It's totally another level to develop an algorithm that can accurately discern between rosé, red wine, white wine or water."