How AI is changing Canada Life's recruiting process

Corey Shaw, assistant vice president of talent acquisition at Canada Life Assurance Company, adopted a recruiting AI platform a few years ago for high-volume roles, such as work in a contact center. The firm employs about 11,000, and recruiters were sometimes overwhelmed with resumes. The company has had enough experience with Ideal, which uses AI to conduct an initial screening of candidates based on their applications, to know that its product would work, Shaw said. But adoption of the software has ushered in other changes as well. The introduction of AI recruiting tools is having two significant impacts on Canada Life's recruiting operations.