The rise of AI in omnichannel marketing - IBM THINK Marketing

This post is part of our Cognitive College series where the industry's brightest minds explore different ways cognitive will revolutionize the way that we work and engage with customers. For decades, when one thought of the future, they thought of intelligent, thinking machines, be it Robby the Robot from Lost in Space, supercar KITT from Knight Rider, or the human-appearing Cylons from Battlestar Galactica. Today, if one mentions the words "artificial intelligence," many will think of IBM's Watson beating its human counterpart in a game of Jeopardy!. But where are the day-to-day thinking machines we assumed were right around the corner and promised to us from our Jetsons-viewing childhood? Unbeknownst to many of us, artificial intelligence (AI) is already all around us and interwoven into the fabric of our human lives – yet we don't recognize its presence because machine intelligence has not yet taken on the human form we had fantasized it would become.