Apple push into AI could spark smartphone upgrade 'supercycle'

Apple's big push into AI – which the company insists stands for "Apple Intelligence" – could spark an upgrade "supercycle", with the intense processing requirements for the souped-up Siri limiting it to only the most powerful iPhones currently on the market. The company risks angering users who will update to iOS 18 this autumn to discover that even a brand-new iPhone 15 is unable to run features such as automatic transcription, image generation and a smarter, more conversational voice assistant. Apple's new AI models will run on the iPhone 15 Pro and Pro Max, the only two devices the company has yet shipped with its A17 processor. Macs up to three years old will also be able to take advantage of the upgrade, provided they have a M1, 2 or 3 chip, and so too will iPad Pros with the same internal hardware. Critics have argued that the decision to not release a slower or less competent version of the AI system for older phones is motivated by profit.