Why Artificial Intelligence is Disrupting B2B Sales

AI is rapidly creeping its way into the software we use on a daily basis. Everything from CRM to Account Based Marketing (ABM) to marketing automation is getting "smarter." The promise of AI powered systems to suggest qualified leads to a B2B sales person is very exciting. One aspect of AI that is very exciting is its ability to tap into unstructured data to learn more about prospects as they engage with a brand's digital channels. Examples of unstructured data include online engagement such as tweets, comments, likes, shares, etc. Think about the potential for smarter systems to reduce much of the heavy lifting associated with identifying qualified sales opportunities.