Association Rules in Machine Learning, Simplified

You've probably been to a supermarket that printed coupons for you at checkout. Or listened to a playlist that your streaming service generated for you. Or gone shopping online and seen a list of products labeled "you might be interested in…." that did indeed contain some stuff that you were interested in. Recommendation engines take data about you, similar consumers, and available products, and use that to figure out what you might be interested in and therefore deliver those coupons, playlists, and suggestions. Recommendation engines can be extremely complex.