AI in PR

Kerry is Vice Chair of the globally leadiing #AIinPR panel looking at the implications of AI and in the PR and communications industry and also advising the industry and business on ethical AI implementation and PR - the public's adoption of good AI to realise its benefits rests on the shoulders of ethical PR practitioners. Kerry is a member of the Chartered Institute of Public Relations Council and the International Data Science Foundation, and is a graduate of Dame Wendy Hall's Fundamentals of Data, AI and Machine Learning for Business university course. Kerry will take you through the CIPR's #AIinPR Humans Still Needed globally acclaimed research and what data and artificial intelligence means for the PR and communications industry and what you can do to upskill as a practitioner to remain relevant and have the competitive edge.