Why B2B needs artificial intelligence

Artificial intelligence (AI) is more than a stylish trend. One by one, B2B vendors are rolling out their AI chops -- targeting platform Demandbase, CRM and marketing platform Salesforce, account engagement platform YesPath, conversational platform Conversica, and B2B predictive marketer CaliberMind, among a growing list of others. To get some insight into what this means for businesses selling to businesses, we talked with Raviv Turner, CEO and co-founder of CaliberMind. First of all, selling to a business is complicated.