Yelp's New Ad Products Can Increase Engagement "38 Percent"…And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Yelp--one of the most prominent review sites--recently rolled out several new ad products. This roll-out gives small business owners the opportunity to manage and control the way they present their business to customers through the site. Using thousands of listings from across the country, Yelp took the data and created tools that allow businesses the best chance at growth, and is offering business owners $300 in Ads to begin engaging their customers through Yelp. With all due respect to Yelp, please don't automatically expect your sales to increase 38 percent just because "customer engagement" has increased that much. In fact, who even knows if customer engagement will increase that much for your specific business?