Getting the most from your data-driven transformation: 10 key principles

The importance of data to today's businesses can't be overstated. Studies show data-driven companies are 58% more likely to beat revenue goals than non-data-driven companies and 162% more likely to significantly outperform laggards. Data analytics are helping nearly half of all companies make better decisions about everything, from the products they deliver to the markets they target. Data is becoming critical in every industry, whether it's helping farms increase the value of the crops they produce or fundamentally changing the game of basketball. Used optimally, data is nothing less than a critically important asset. Problem is, it's not always easy to put data to work. The Seagate Rethink Data report, with research and analysis by IDC, found that only 32% of the data available to enterprises is ever used and the remaining 68% goes unleveraged.