Smart speakers open new windows into customer behaviour for CRM

As consumers flit between smartphones, web pages, call centres and stores, retailers struggle to keep track of them. Eight out 10 retailers say a single view of the customer is an issue for their current or future agenda, and only 8% have successfully achieved it, a study from SAP and PwC has found. Customer relationship management is a vital focus for many organisations. In this buyer's guide, Computer Weekly looks at co-ordinating data for effective CRM, how to reduce the risk of Salesforce, and what to choose in CRM software. You forgot to provide an Email Address.