ChatGPT Will Kill Search and Open a Path to Web3

NFT and open metaverse enthusiasts have debated for some time about what would drive mass adoption of their projects and lead to their longed-for disintermediation of the dominant internet platforms. Would it be the deployment of digital collectibles in gaming? Would it come from household consumer brands and entertainment companies developing direct NFT-based engagement strategies to forge "ownership" relationships with their customers and fans? Would it lie in the new models of collective value creation and shared intellectual property spearheaded by projects such as Yuga Labs' Bored Ape Yacht Club?