Oracle Empowers Customer Experience Professionals with New Artificial Intelligence Apps

Oracle have announced new artificial intelligence based customer experience apps that empower commerce, marketing, sales and service professionals to deliver smarter experiences across the customer lifecycle in real time. The new Adaptive Intelligent Apps for CX uniquely blend first-party and third-party data with sophisticated decision science and machine learning to deliver the industry's most powerful AI-based customer experience solutions. Adaptive Intelligent Apps for CX are designed to enhance existing commerce, marketing, sales and customer service applications within the Oracle CX Cloud Suite. Adaptive Intelligent Apps are powered by insights from the Oracle Data Cloud, which is the largest audience data marketplace in the world with a collection of more than 5 billion global consumer and business IDs and more than 7.5 trillion data points collected monthly. By applying advanced data science and machine learning to Oracle's web-scale data and an organisation's own data, the new Adaptive Intelligent Apps for CX have an unprecedented ability to react, learn and adapt in real time based on historical and dynamic customer data such as click-stream and social activity as well as inputs such as weather, lookalike audiences and Internet of Things (IoT) data.