Farmers Insurance Tests AI, Automation's Potential For Speeding Up Claims Process

Technology executives at the 90-year-old insurer say artificial intelligence and automation will become increasingly important in the way claims are resolved in the future, making the process quicker for customers and taking out much of the routine, mundane work for its more than 10,000 claims employees. Leveraging those technologies is part of a vision that Chief Executive Jeffrey Dailey also supports, said Rehan Ashroff, director of innovation lab and new ventures at Farmers. "We've been lucky that we're not fighting an uphill battle here. Leadership is extremely supportive," said Mr. Ashroff. "Automation is key for many industries like ours because of the efficiency you can gain from leveraging (it) in a smart, tactical manner."