Sentiment Analysis of 11 Million Tweets from Apple Live 2014 - Going beyond positive and negative

This blog was originally published on our Text Analysis blog, the blog post set out to analyze and visualize 11 million tweets collected around the time of and during Apple Live 2014. Apple Live probably got off to the worst start possible earlier this year. Most of us who tried to log on to watch the much-anticipated launch were first, forced to watch the live feed in Safari and second, greeted with the TV Truck Schedule Screen... To add to this Apple also made a complete mess of the audio. We were left sitting refreshing the page, waiting for the stream to start while being subjected to an audio visual nightmare, described brilliantly by this "fan" below: To simulate the #applelive experience, open up several separate YouTube vids, play them simultaneously, minimize, stare at a test pattern. At AYLIEN, we gathered 11 million tweets mentioning'Apple', 'iPhone', 'iOS', 'iPad', 'Mac', 'iPod', 'Macbook', 'iCloud', 'OS X', 'iWatch' and '#AppleLive' from the 4th of September to the 10th of September with a view of analyzing the tweets to gain insight into the voice of Apple Followers.