AI-Driven Competitive Advantage Isn't the Future--It's Now Ivey Business Journal

One still hears mainly about the potential of artificial intelligence (AI) technology, but it is currently being applied to practical effect across a range of industries. Further, the pipeline of initiatives already in motion suggests that the use of AI is advancing faster than many think. These were some of the key insights gained from a comprehensive scan of how more than 90 leading companies in 15 different industries are using AI. The study, completed by A.T. Kearney, includes more than 100 distinct use cases. For each use case, we tracked the type of AI technology employed by the company, how the AI solution was developed, its current stage of development, where in the value chain AI is being applied, and the objective the company is pursuing by using AI.