The best way to start an AI project? Don't think about the models

Why is this the case? It's very common for businesses to come up with creative ideas to use AI to improve customer experience or simplify workflows. The barrier to success for these projects often resides in the time and resources it takes to get them into development and then into production. But, as we've seen with OpenAI's new ChatGPT, AI can be as entertaining as it can be problematic. With so many projects failing, or worse, being inaccurate, chances are that many of these companies are making the same mistakes.