How adopting an "AI first" mindset can improve the customer experience

The biggest challenge for businesses today is to better understand the context of your customers. Luckily, the rise of technology and the change towards an'artificial intelligence first' world means that tools are being created that can help you turn customer experience into customer science. These are going to revolutionise your business. Although the concept of artificial intelligence (AI) can feel that it belongs in the pages of a science fiction novel, it's actually already part of today's world and is set to become even more prevalent. Consider Echo, Amazon's smart speaker – this is powered by a bot, which is AI technology.