AI Is Working To Make Moviegoers More Emotional

Artificial intelligence can influence your travel plans, anticipate your online orders and improve efficiency around the house. In the entertainment sphere, there's an AI technology to make you feel more while watching a movie. Researchers at the MIT Media Lab were able to train a machine to manipulate the emotional responses of video viewers. Their findings were published in collaboration with strategic consulting firm McKinsey & Company. The MIT team examined the neural perceptions of thousands of people who watched movies, videos, online features and television programs in sections. They paired their reactions to a neural network, which guessed which parts of each clip would spark the greatest emotional response in humans.