Which AI Technologies Matter For Marketers?

Artificial intelligence is the single most-hyped trend of 2017. If you're lived through big data and digital transformation, you may be skeptical that something else will come around next year, too. AI is really a bigger deal than what has come before and it's hard to believe that it will be just another fad. Amazon Echo has established a foothold in over 10 million U.S. households (and is catching up to Siri's 41.4 million users.) Do you really think that next year all of those users are going to put their Echos in storage?