Lexus to Unveil Ad Featuring AI Scriptwriter and Oscar-Winning Director

With the right combination of resources and perspectives, there are few areas that artificial intelligence (AI) cannot enter, and even thrive within. The technology is behind the creation of sophisticated works of art, and even a pretty decent black metal album. Now, the stakes are even higher, with luxury carmaker Lexus unveiling a one-minute advertisement with a script created entirely by AI for the release of its ES executive sedan. And as a symbol of the growing influence of AI, Academy Award winner Kevin McDonald agreed to lend his directing talents to the project. In order to ensure that a completely original story was produced, the AI underwent a training period that involved car and luxury advertisements from a 15-year period, all of them past winners in the Cannes Lion International Festival of Creativity.