How AI in Marketing Leads to Enhanced Branding

With AI & ML churning the Martech charts and AI in Marketing taking the branding and programmatic advertising berzerk, what more is in store for the future? We are in the middle of the digital era and moving towards the age of Artificial Intelligence (AI) Technology. While most of us might associate AI with robotics, this technological innovation is utilized in various aspects of life. It is integrated into various business processes including, research and development (R&D), Sales, Marketing, and finance. According to Forbes, the adoption of AI and machine learning (ML) in research and development was the fastest of all enterprise departments in 2019.