The Impact of AI on Brands - Chief Marketer

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers' evolving expectations. Consider how many marketers suddenly thought they absolutely needed a mobile app. Sure, that was a misconception--but it ushered in the importance of simplicity and utility in brand experience. The app mentality forced complicated brands to take a hard look at their products and services and shape them to be fast, nimble and mobile-focused. What will future brand experiences look like when we as consumers become used to (and expect) incredible simplicity, fewer interfaces to interact with and an incredible amount of personalization?