Is Artificial Intelligence the Customer of the Future?

In the next decade, it is predicted that humans' relationship with artificial intelligence will have evolved from a limited influence to a steadfast dependency. Imagine a world where virtual personal assistants (VPAs), such as Siri, Echo and Google Assistant are as ubiquitous as electricity and as dependable as a best friend (Florence 2015). These AIs (artificial intelligence) will be driving cars, caring for elderly citizens, teaching students and may even deliver medical diagnoses (Stephenson 2016). These assistants will be so thoroughly enmeshed in people's everyday decision-making, that they may very well be making decisions themselves! But how will this all happen?