Machine Learning Offers New Opportunities with the Evolution of Branding Signatures - SmartData Collective

Artificial intelligence has been one of the most disruptive new technologies to affect the marketing profession in the last 50 years. One study found that 53% of marketers plan to use machine learning in some capacity. At Smart Data Collective, we have discussed many of the ways that AI and machine learning have changed the face of performance marketing. However, brand marketing is also evolving with new technological advances. Machine learning is changing the way that companies position their brand image.