Data analytics: Why edge analytics and synthetic data are trending

Data analytics is no longer a nice-to-have, it is a vital business function, as critical to an organizations' success as IT or HR. Management expects data-based decision-making as a standard, and to make the most of their data, data teams need to be aware of the trends in data analytics, two of which include edge analytics and synthetic data. Edge analytics occurs close to the places where data is collected and where digital content and applications are consumed. It can enable real-time decision making based on data collected from internet-connected sensors on factory floors, transport networks, retail outlets, and remote locations. Though it is becoming increasingly cheap to send and store colossal volumes of data in the cloud, as data generation outpaces network capacity this becomes increasingly unsustainable.