Time to refresh the way we think about B2B prospecting in the digital age - Long live curiosity

We've been giving this some serious thought over the past few months. How can we make prospecting relevant to a company's strategy and who in that organisation should we be targeting?? To solve this WDMP and our Science Dept. Our Data Scientists have found a way to now target businesses via their internal ambitions. Our machine learning algorithms and AI can read the content that businesses create and publish electronically (shareholder reports, blogs, published PR and web sites etc) in close to real time.