How Starbucks Is Using Artificial Intelligence

Starbucks (NASDAQ:SBUX) CEO Kevin Johnson is determined to deliver a company culture centered around meaningful human interaction. This month, he announced a new "brew" that figures to be a big part of this culture. Called Deep Brew, this isn't about a flavor of coffee or tea. Deep Brew is the company's artificial intelligence (AI) program, and it's all about "nurturing humanity," as Johnson put it. If this sounds really strange, maybe rethinking AI would be helpful.