'AI-powered' is tech's meaningless equivalent of 'all natural'

What does artificial intelligence have in common with the price of eggs? Say you're trying to decide between 9 or 10 different varieties of eggs at the store. One catches your eye: "All natural." Well, that's nice, natural is good and they're only 30 cents more -- you buy those. Now, those chickens and the eggs they produce may or may not be more natural than the others -- because there's no official or even generally agreed-upon definition of natural.