HG Data Disrupts Vertical Sales and Marketing Status Quo

HG Data combs the internet and offline resources to capture B2B technology installation data that provides competitive intelligence to sales teams, marketers, and brands. Through supervised machine learning, HG Data continuously trains machines to identify product information presented on websites and buried in unstructured documents. The result is a large collection of semantic rules that serve as training sets of text patterns used to identify specific products, which in turn leads to non-supervised learning. Traditionally distributing data and analysis through channel partners, HG Data recently launched HG Focus, a freemium Chrome extension giving business development and sales reps instant insight into the technology stack of companies when viewing their webpages. With distribution partners across contact vendors, CRM, predictive marketing analytics, and retargeting, HG Data is rapidly expanding their vertical coverage.