It's time to stop talking about ethics in AI and start doing it

This may seem obvious, but you'd be surprised how few companies are actually doing this. Whether it's about data privacy, personalization or deep learning, every organization should have a set of standards it operates by. According to Apple CEO Tim Cook, "the best regulation is self regulation". For Apple, this means carefully examining every app on its platform to make sure they aren't violating users' privacy. This is not a one-size-fits-all solution; the ethical code you enact must be dictated by the way you're using AI.