The other day, Brian reported on Sony's new LinkBuds headphones, including its partnership with "what if Brian Eno was a piece of computer software" app Endel. The company uses really fascinating AI technology to generate soundscapes and music tracks to help your brain do its best work -- to help you focus deeper, sleep more easily or to relax you. I spoke with one of Endel's founders to learn more about the tech and its deal with Sony. "Endel is first and foremost a technology that was built to help you focus, relax and sleep. And the way this technology works, it procedurally generates a soundscape in real time on the spot, on the device. It is personalized to you based on a number of inputs that we collect about you; things like the time of day, your heart rate, the weather, your movement and your circadian rhythms, like how much sleep you got last night," explains Oleg Stavitsky, CEO and co-founder at Endel.
May-20-2022, 17:30:31 GMT