Customer Experience and Machine Learning: Future Roadmaps - Earnix

In my first blog post on the topic – Customer Experience and Machine Learning: Practical Applications – I discussed how machine learning techniques are being used today by financial services organizations to achieve business benefit. Insurers and retail banks are using machine learning to improve personalization by being able to better analyze and predict customer behavior, and deliver the optimal marketing offer, message, or price. But what is coming in the future? Based on the research we are doing – we are seeing a few capabilities come to forefront. These include augmented analytics, collaborative machine learning, and the introduction of decision trees and neural networks within deep learning.